Researcher Directory System
| SAKATA Takafumi |  |
| School of Policy Studies | |
| Professor |
Last Updated :2025/01/15
Researcher Profile and Settings
Profile and Settings
Name
Name
SAKATA Takafumi
Affiliations
Affiliation (Master)
- School of Policy Studies, Professor
- Department of Policy Studies, Professor
- Graduate School of Economics, Professor
- Graduate School of Humanities and Social Sciences, Professor
Education, Etc.
Degree
Research Activities
Book, papers, etc
Published Papers
- 1, 16, 2024, Not refereed, Single Work
- 1, 19, 2024, refereed, Joint Work
- 1, 20, 2024, Not refereed, Joint Work
- The Reckoning Day of Marketing Lecture in Large Number Student Class
SAKATA Takafumi
9, 11, 1, 18, 2023, Not refereed, Single Work, We have taught marketing to over 100 students. In this paper, we explore some of the problems we have experienced and discuss the issue of teaching marketing in large classrooms. We use specific theories to explain the diversification of marketing schemes. One of the reasons is that the students already have a knowledge of a Structure of Available Alternatives for Consumption. It is not possible for us to provide lectures based on students' schema and treat students uniformly. Without prescribing solutions, we aim to raise problems in marketing education for further discussion. - Evolving the Marketing Education Performances by Resolving Marketing Schema
SAKATA Takafumi
Vol.9, No.10, 1, 25, 2023, Not refereed, Single Work, We are writing this manuscript to clarify the purpose of giving classroom lectures in marketing. What we are discussing in this paper is what is meant by teaching marketing theory. Is it the purpose of marketing lectures to explain and introduce theories, concepts, frameworks, and business case? We don't think so. This paper has the following structure for discussion: In Chapter 2, we discuss the existence of schemas in marketing theory. Chapter 3 presents two evaluation criteria for marketing lectures. The two criteria are: the amount of memory, and the ability to solve marketing problems. Marketing lectures have neglected this problem-solving ability. There are three arguments in Chapter 4. First of all, when the evaluation axis of problem solving (ability) is introduced into marketing acquisition, it is a discussion of how evaluation based on conventional knowledge should be considered. Secondly, there is a discussion of the growth process of students when evaluation is conducted on two axes. Third, based on the two growth processes, we discuss what it means to conduct classroom lectures again. - Consideration about Difficulty to Teach Marketing Theory
14, 61, 78, 2023, Not refereed, Single Work - Theoretical Framework for Marketing Educational Outcomes Using Management Knowledge Transfer Theory
14, 79, 96, 2023, Not refereed, Joint Work - Consideration of Meaning and Theoretical Issues within Product Concept in Product Planning Process
14, 43, 60, 2023, Not refereed, Single Work - Making Repeaters through the Weak-Tie, Maintaining Repeaters by the Structure: Phase Shift Model for Managing Repeaters
4, 47, 68, 2023, refereed, Joint Work - A Theoretical Framework for a Comparative Study on Problem-Solving for Shopping Refugees
5, 103, 121, 2023, Not refereed, Joint Work, This paper aims to develop an analytical framework that explains why certain societies choose specific solutions for shopping refugees. Shopping refugees are consumers who face difficulties when grocery shopping, especially those over 65 years of age who lack a driver's license. Estimates of the number of shopping refugees ranged from 3.8 million to 5 million around 2015, and have been increasing each year since. To date, at least four solutions have been suggested to improve or resolve this issue: buying services , volunteers, public services , and health management . Our research question is related to the social choice logic of the dominant solutions. The research question is based on our observation that some countries mainly choose public service solutions, while others do not. Solution selection is closely related to the centralization or decentralization of social structures. In this paper, we develop a theoretical framework to explain the logical relationship between solutions for shopping refugees and social structures. - On Problems of Structural Impediment against Unique Product Conceptualization
48, １・２, 1, 28, 2022, refereed, Joint Work, The purpose of this paper is to develop an analytical framework which can explain the structural impediment problem. This problem refers to an organizational structure which maintains the incentive to reduce unique features which might add to new product conceptualization in the new product development process. Based on our framework, the problem is stemmed in two factors as follows. The first one is related to the difficulties of assessing the originality. As originality literally means uniqueness and unconventional, it cannot be evaluated by traditional standards and criteria. The second one is related to the imperative of business performances. Management executives are responsible to business results, sales, profit, reputations of their company, and employees. They prioritize to introduce the products which contributes short term and predictable profits rather than the product with original and unique features. In this paper, we formulate the scheme of the empirical survey. It includes the concepts, dimensions, and proposal indicators. Additionally, based on our survey experiences, we propose three ways to achieve sufficient respondents and estimate survey budgets. - Practical Agenda Setting on Achievements of Marketing Education
SAKATA Takafumi
Japan Marketing Academy Working Paper, Japan Marketing Academy, Vol.9, No.2, 1, 29, 2022, Not refereed, Single Work, This paper raises the question of why marketing education can sometimes go wrong. In order to discuss this question, we are examining the actual agenda setting on achievements of marketing education. This paper discusses lectures, case methods, and PBL. And we present the direction of future discussion in marketing education. We focus on education, not marketing practice or research. Therefore, we hope that this paper will serve as an opportunity to discuss marketing education. We hope that this paper will contribute to future discussions, as there are few discussions on marketing education. - A small-sized B-to-B company's brand-building attempt through academia-industry collaborative product planning: Its promotion effect and return to the original strength
1, 16, 2021, Not refereed, Single Work, This case study illustrates an anecdote in which Gogoh Co., Ltd.(Kasugai City, Aichi Prefecture), a small-sized company, planned and launched new B-to-C products through academia-industry collaboration for the first time in their company's history. This company used to be a low-profile company, facing a hard time in every aspect of business negotiation, but their superior patented technology has allowed them to develop new B-to-C products and strengthen their brand power. In this case study, we point out the importance of marketing even by B-to-B companies, the challenges in doing B-to-C business by B-to-B companies, and the difficulty and value of academia-industry collaboration. In addition, we underscore that even small and medium-sized B-to-B companies can be engaged in activities/projects/attempts that potentially enhance brand power. - What makes product planning "planning"
79, 92, 2021, Not refereed, Single Work - A call for a theoretical framework in product planning
12巻, 67, 78, 2021, Not refereed, Single Work - 61, 63, 2020, Not refereed, Single Work
- 64, 67, 2015, Not refereed, Single Work
- 63, 75, 2002, refereed, Single Work
- 49, 60, 2001, refereed, Single Work
Books etc
Conference Activities & Talks
- 2024, Joint Work, refereed, James Cook University
- 2024, Joint Work, refereed, University of Queensland
- 2024, Single Work, Not refereed
- Knowledge Fragmentation of Marketing Schema by Digital Device
2024, Joint Work, refereed, University of Queensland - Single Work
- Single Work
- Single Work
- Joint Work, refereed
- Single Work, refereed
- 2009, Single Work
- 2009
- 2008
- 2005
- 2002
- 2001
- 2000
Misc
- 202204
- 202203
- 2022
- 202201, Not refereed
- 202201, Not refereed
- Not refereed
- 202112, Not refereed
- 43, 201809
- 42, 201806
- 45
- 44
- 201803
- 201607
- 201607
- 201606
- 201606
- 201602
- 201511
- 2015/3
- 2007/12
- 2006/12
- 2003/9